ABOUT
bio
Christina Balch (she/her) is a multi-disciplinary artist, producer, and technologist. Christina mainly exhibits her work in the Boston and New England area, and also exhibits globally. Christina is part of the artist collective FeministFuturist and received a Collective Futures Fund grant with them in 2021. Curatorial projects include a pair of exhibitions about artist representations called AVATARS and a show called Performing the Home that explored public/private performances in a home-based art gallery. Christina works as an experienced digital producer and digital marketing consultant for small businesses, advertising agencies, and corporations. This commercial work directly influences her art practice and research for projects. Christina is based in Western Massachusetts and a Southern California native.
artist statement
I use a Sharpie when I draw because it forces me to embrace the imperfections in my drawings. The permanent mark of a Sharpie shows the figuring-it-out-as-I-go including accidents and mistakes. Similarly, in my multi-media series Extensions, I sketch, build, prototype, iterate, and repeat—making multiple versions of art objects with no specific goal. This process reflects the software development lifecycle in the technology industry. Like a scientist or engineer, I experiment with different concepts and media, I iterate and update. Each physical and digital object in Extensions starts with a set of personal data such as my heartbeat or my text message history. By archiving my own digital data often used for corporate profit, I am taking back control of my data and digital body.
my favorite art projects
digital producer WORK
I started managing website projects in Los Angeles in 2005. Since then, I have led dozens of website projects from small business websites to enterprise-level rebrands. In 2015, I became a Scrum Alliance certified scrum master. I prefer agile methodology and often use Kanban boards, sizing and daily scrum check-ins. I also design and develop Squarespace websites and produce creative technology projects.
User experience and empathy (for users and the client team) play big roles in my process for large interactive projects.
TYPES OF jobs I DO
I lead enterprise-level, complex website redesigns with a focus on UX and creative vision
I design and develop Squarespace websites for small businesses and individuals that are easily updated without me after the website is live
I love figuring out creative technology projects that are hard to define
