Why I recommend Squarespace
This post was updated on March 25, 2025
I usually prefer Squarespace for smaller businesses, artists and individuals because of two main things that Squarespace does really well compared to other options out there:
Built-in and easy-to-execute mobile optimization
Contemporary, clean designs
Let’s look at each of these reasons and some others.
Full disclosure: I am a Squarespace affiliate so if you click on one of the links to Squarespace in this blog and purchase a subscription to Squarespace, I will make a small commission at no cost to you.
Mobile Optimization
Some website platforms still do not have good mobile designs or tools to create good mobile designs. In 2025, this is unacceptable and way out of date. In so many industries, there are more website visitors on mobile phones than on desktop, yet most websites are designed for desktop while the usability on a tiny screen is an afterthought. Squarespace websites are built on a foundation that seamlessly transitions their designs from desktop to tablet to mobile with little to no design adjustments needed. In my opinion, Squarespace does this better than all the other DIY website platforms out there, and that’s what makes it so much better than Wix, Weebly, Wordpress and others.
Image of a Squarespace website in Desktop View (photo: Squarespace.com)
Image of the same Squarespace website in Mobile View (image: Squarespace.com)
Best-in-class website template design
In general, Squarespace template designs are clean, minimal and contemporary. Squarespace combines a simple user experience and beautiful design to give website visitors a seamless, pleasant website experience - that is what you want in a website. No clutter, no confusion, no guesswork. And with its mobile optimization, the same goes for the experience on mobile. Other website builders do not come close if you are DIYing your own website.
If you’re the type of person who wants to be in complete control of the website layout, Squarespace may not be for you. Squarespace websites look so good because Squarespace limits the flexibility of the template styles. I understand how this can be frustrating, but most of the limitations are there to prevent a cluttered design and bad user experience. Those limitations exist to ultimately make for a better website experience for your website visitors and customers. Some of the layout rigidity that used to exist in Squarespace has been relaxed considerably with the new Fluid Engine WYSIWYG editor in Squarespace 7.1 - if you haven’t tried it yet, you should! I suggest you give it a test run to see for yourself how easy it is to move elements and sections.
Other considerations
While I usually prefer Squarespace for small businesses and creatives, I do not recommend Squarespace for larger brands and businesses and websites with a LOT of content. The limitations I mentioned are usually too restricting for bigger websites, and managing many pages in Squarespace can become cumbersome and confusing. For larger websites, I would recommend an open source website platform like WordPress (recommendations will vary depending on requirements) and a professional website team.
I find with my clients that Squarespace’s WYSIWYG website builder called Fluid Engine still takes some time to get used to so there’s usually some trial and error in the beginning. Once you’re comfortable with the platform, it should be very easy to update and maintain your website. See a quick guide on using “Blocks” and Fluid Engine in this Squarespace help page: https://support.squarespace.com/hc/en-us/articles/206543757-Adding-content-with-blocks
Squarespace isn’t perfect. It’s not known for having great SEO or analytics, but they do come with all Squarespace plans, and they do a good enough job for most DIY website needs in my opinion. If you want to make sure your SEO and/or analytics is top of the line, there are some excellent Squarespace plugins available to make the standard tools much more robust and detailed.
Check out what Squarespace has to offer and sign up here for an extended trial and 20% discount (yes, that’s an affiliate link)